With the rise of social media, Gen Z-ers are experiencing a blurred work and personal life. This can make it hard to focus at work and relax at home. This can have adverse effects on a person’s well-being.

Primary &
Secondary
Research

“Imagining if I could just stay at home….”

Asheville, NC

“[Subway] it’s crowded, it’s stinky”

Long Island City, NY

“I would check my email at home, because of the red bubble”

Miami, FL

52% of UK employees

Experience blurred work and home life (Data by Aviva)

How might we help Gen Z-ers shift between frames of mind?

Helping to improve their mental wellness.

Scents can be powerful at changing one's mental state.

V1

•Initial size study (not too small in hand, and not too big while wearing)
• Testing different hand interaction

V2

• Additional on body testing
• Observing user interaction
• Streamline the swapping process

V3

• Final version of prototype
• Fully functional
• Used for dimensioning purpose

This is Joe, he is a 9 to 5 worker living in New York City. He uses Stoic for work. Every morning during his commute, he attaches stoic to his ball cap, with the help of the personal scent bubble it created, Joe is ready for work.

Stoic is designed to enable to more peacefully approach their life, while helping them adapt to a variety of roles, personal and professional. I created a line up of personalized fragrances for each occasion, such as (names your fragrances). Stoic supplies an everyday contribution with a strong scientific basis to improving the quality of life for Generation Z.

Back to Work

Stoic

Primary & Secondary Research